Be educated about investing and planning

More than 50% of clients want to be educated about investing and planning: FPA-LinkedIn study

The report shows that three-quarters of clients look to their advisor to provide them some form of education and also to help them make informed decisions.

A recent study called ‘Financial Professionals and the Future of Thought Leadership and Social Media’ conducted by Financial Planning Association (FPA) and LinkedIn reveals that apart from financial advice, clients also want to be educated about investing and planning.   

“Clients are looking to advisers for meaningful educational content and activities, building confidence and driving engagement. This engagement is a core driver of growth in an advisory business,” reveals the report. 

This online study was done in USA which surveyed 1,242 financial advisors and 1,041 investors who are using services of IFAs. 

It shows that three-quarters of clients look to their advisor to provide some form of education and also help them make informed decisions. The report suggests, “Client engagement is not only about the adviser’s expertise but the extent to which he or she helps clients make informed decisions through meaningful education.” 

“Around 69% of satisfied clients say that their advisor provides them education related to the market, investments and other financial topics,” finds the report. 

The extent to which advisers are satisfying the demand for education is tied directly to key engagement and growth metrics such as engagement, referrals and share of wallet. 

Preferred sources Clients who are over the age of 55 tend to value receiving relevant articles whereas those who are between 45–54 years of age are more likely to respond to information shared via blogs or professional networks.

The survey says that financial planning topics are the most popular type of content to share as compared to investment-related topics. “Forty-three per cent of advisers say they create or curate content on non-financial topics.”